Our aims


BEAMZ C.I.C. is a social enterprise – a not for profit company (C.I.C. = Community Interest Company).
Freed from the stifling obligation of the duty to maximise profit, we are able to concentrate instead on the more important issues we are so passionate about.
Of course, we still have to ensure the viability of the company, but each decision or policy is considered in the light of the effect on the environment, wildlife diversity and the welfare of people, whether that be the people who trade with us, people who work with us or the general population.
Globalisation promised us all greater prosperity and for a few people this has worked out very well indeed. However one side effect has been a hollowing out of the jobs market. Jobs which involve making things have been largely exported to low wage countries. The argument is that this makes low cost goods available to us but most of the benefit is diverted to higher executive bonuses and profits for the shareholders. People have been making things for thousands of years. It is a very satisfying process, and depriving people of this opportunity by substituting paperwork, customer service or call centre jobs is having an unnecessarily negative impact on quality of life and wellbeing, with a shocking one in four of us seeking treatment for mental health issues.

Imagine a company where craftspeople worked with natural materials to build beautiful, high performance products. They would be working free of the anxiety that in earning their living and providing for their families, they were damaging the planet. We believe that this kind of work would provide them with better wellbeing and a happier life.
By the nature of the materials and process, each product would be entirely unique. It would carry the mark of the craftspeople who made it and would be supplied with a “passport” logging the journey of all the material, work and energy which went into it. The customer would know that a good proportion of the purchase price would be going to support the craftspeople, the environment and wildlife diversity. We believe that there are many consumers for whom this would be a welcome change to the typical, exceptionally brief and much more common ‘Made in China’ labels.

BEAMZ believes that we cannot go on living in a way which is environmentally and socially unsustainable. The clue is in the word. Unsustainable.

Sustainably engineered bicycles